Consumer behavior Research Proposal Example | Topics and Well Written Essays - 1500 words

Consumer behavior - Research Proposal Example life easier and improve the accessibility of communication and social interaction, while ensuring that our lives are enjoyable and full of fun (IGI Global, 2015:121). In this respect, the state-of-the-art mobile phones to enable people keep in touch with friends and loved ones, portable game consoles to enable people have fun playing games whenever they want to, as well as portable internet access gadgets that ensure people are connected to the internet all the time, represent the 21st century technological inventions (Khosrow-Pour, 2014:77). Nevertheless, while this technological advancement seeks to make our lives easier and full of fun, our lives have inevitably become more complicated than ever (Arena & Quà ©rà ©, 2003:36). This is because, while it would have taken an individual just a few minutes to walk in an electronic shop and purchase a phone, a game console or any other technological device in the 1900s, it is increasingly difficult for consumers to make purchase decisions in the 21st century. Every new technological device that comes into the market promises the buyer increased and improved features, ease of use, enhanced internet accessibility and wider GPRS navigation reach (Khosrow-Pour, 2014:72). In the process, the basic cellular phone features such as the battery life and call-reception features have suffered, and thus the promises of efficiency, simplified and ease of use of technological products still remains elusive. The decision to purchase a product by any consumer is influenced by various factors. Therefore, the consumer purchase behavior comprises of a process of decision-making, which allows the consumer to reach the final decision in choice and selection of the product to purchase (Nielsen, 1993:102). The purpose of this research is to establish what informs the consumer choice of technological devices, in a world where there are numerous, duplicated and feature-enhancing technological devises and gadgets. What exactly do consumers look