Executive Summary This major research project is on sport and ex adenosine monophosphatele marketing. Therefore the beach volleyb whole emulation at the Australian University Games (AUG) was chosen. The report consists of a affluent analytic thinking of the event, using data-based research and theory from a add up of sources. The paper attempts to dismember the event in a working and theoretical way. It covers all the major issues concerning the marketing and theory relating to the event. The Australian University Game (AUG) is a big annual Australian Sports burden and was this year held in Brisbane, Queensland. The beach volleyball competition was held at the beach, Queensland Sport and variation Centre (QSAC) (formerly QEII Stadium). In the paper it pull up stakes be shown where the force-out and weaknesses lie and where improvements need to be made. The main weakness was, that thither was basically no audience and also the promotion was genuinely weak. The key st rength of the event was, that the organization runnel swimmingly and that the targeted goal of the Australian University Sport Association (AUS), to give & provide sporting opportunities for university students, was reached. Contents Introduction- 4 - 1. Background- 4 - 1.1 Background of Australian University Games- 4 - 1.2 History of Beach volleyball from an Australian perspective- 5 - 1.3 The Venue- 5 - 1.4 General Information- 6 - 1.
5 External Environment of the Australian University Games- 7 - 1.6 Competitor Analysis- 10 - 1.7 Stakeholders in Events- 12 - 1.8 SWOT-Analysis- 13 - 2. Sustainability- 15 - 2.1. Economical impacts- 15 - 2.2. Social im! pacts- 15 - 2.3 environmental impacts- 16 - 3. Consumer Behavior- 17 - 3.1 Demographics- 17 - 3.2 Psychographics- 18 - 3.3 Behavior- 19 - 3.4... If you wish to get a full essay, order it on our website:
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