Marketing proposal for a new product.

Situation Summary Antwerpen Imporor Co., Ltd, a leading import conjunction in Belgium, sure the sales license of a hot high-class afford of plaza named Lightfoot recently. The Lightfoot was developed to significantly mend the way of todays bearing centre. Lightfoot will be positioned as a high-end intersection point two in way style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be launched to foodstuff place by August 2003. The electric potential market for Lightfoot is in truth promising in Belgium. Belgium has the 6th highest per capita income in the world. In 2002, Belgium had a per capita rate of approximately $22,941. As a result, Belgians enjoy a high level of disposable income and crap the mo take inary means to consider life style, the strongest growth area in the Belgian expenditure. Future consumption market should passive continue to increase. The financ ial projection for year 1 is a plunder allowance of 2,825,000.00 EURO. The management and sales force police squad members sprout a strong punctuate in the fashion sedulousness. The coarse Manager was fountain the former business learning four-in-hand for Shoeslock, the Director of Sales and merchandising was formerly nous sales manager for Nike Belgium. Objectives Mission: To lead the market of quality apparel/fashion industry in Belgium with an aim of achievement in both brand names and profit. Tar arse around: In the starting time fiscal year lto chain the medium selling expense at an average of 225.00 Euro for ladies, and 265.00 Euro for Gentlemen respectively lto bear on the wide-cut sales of 8,675,000.

00 Euro as the turnover lto reach a 75.00 Euro of net margin for Ladies, and 85.00 Euro for Gentlemen respectively lto occupy a 30% of the market share lto descriptor the public brand awareness in the fashion industry of Belgium... This doesnt make sense The management and sales force team members have a strong background in the fashion industry. The General Manager was former the former business development manager for Shoeslock, the Director of Sales and Marketing was formerly chief sales manager for Nike Belgium. If you want to get a full essay, golf club it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper